Optus Clever Buoy
World-first shark detection system
Multiple Cannes Lions including a Titanium Lion.
Presented by
Free eventNo tech skills needed
Geraldton
Put AI to work in your business
A hands-on AI workshop with Ben Cooper
+ an in-conversation session with Deon Wilde
Thursday 10 September 9am–1pm Batavia Coast Conference Centre
See how AI can help you grow your business, reach more customers, improve marketing, solve business challenges and work more efficiently.
Led by Ben Cooper — the innovation leader behind world-first technology for Optus and NRMA, and AI strategy for organisations including Uber — with Deon Wilde, Founder and CEO, Platform 5ive.
Free · Places limited
Thu 10 September
9am–1pm · Geraldton
Morning tea & networking lunch included
Batavia Coast Conference Centre
at The Gerald
25 Cathedral Avenue, Geraldton
at The Gerald
25 Cathedral Avenue, Geraldton
This isn't another AI talk.
You'll spend the morning actually working with AI.
Bring your laptop. Bring the work that takes too long, the idea you haven't cracked, or the business problem you'd like to solve.
Ben will take you hands-on through how AI can be used across a business, before being joined by Deon Wilde for a conversation exploring what's becoming possible with AI.
No technical background required
Workshop led by
Meet Ben Cooper
He doesn't just talk about innovation. He's built it.
NRMA Fireblanket
Award-winning bushfire detection innovation
Recognised by the AFR as Australia's #1 overall innovation.
Uber + AI
AI strategy and emerging technology
Through Brainstrust, Ben has advised organisations including Uber, Revolver and D&AD.
Ben Cooper has spent nearly three decades at the intersection of creativity, technology and human behaviour, with senior roles at R/GA, M&C Saatchi and The Monkeys.
He founded Brainstrust to help organisations turn emerging technology into real capability and impact, and led the inaugural D&AD AI & Creativity Report, reaching more than 12,000 industry professionals globally.
This is the person you'll spend Thursday morning working with in Geraldton.
At 11:30am, Ben and Deon sit down for a practical conversation discussing how businesses are using AI and automation to work smarter, solve real problems and drive growth.
In conversation
Deon Wilde
Founder and CEO, Platform 5ive
Sovereign AI
Offline AI built in WA
Building sovereign and offline AI from the Australian Automation and Robotics Precinct in Neerabup.
20+ years
Sales, mining & infrastructure
Two decades across construction, mining and infrastructure — 13 years with Boral and six businesses started and sold.
No coding required
Everything built by directing AI
Everything Platform5ive builds is made by directing AI — and that's what he teaches.
Deon Wilde is the founder of Platform5ive, a Perth company building sovereign AI, offline learning and community-led technology from the Australian Automation and Robotics Precinct in Neerabup. Everything Platform5ive builds is made by directing AI — no coding required — and that is exactly what he teaches.
He brings more than 20 years of sales and business development across construction, mining and infrastructure, including 13 years with Boral, and has started and sold six businesses of his own. Through Hack the Divide and a regional event series with Dell and NVIDIA, he's building real AI talent across regional WA.
The program
A morning of hands-on learning, presentation and connection.
01
9:00
Arrival + morning tea
02
9:30
Hands-on with Ben Cooper
Two hours working with AI on real business tasks, ideas and problems.
03
11:30
In conversation with Deon Wilde
A conversation exploring what's becoming possible with AI and practical workflows.
04
12:00–1:00
Networking lunch
Continue the conversation with Ben, Deon and other participants.
For business owners, leaders, teams, founders and curious minds who want to understand what AI could actually do for their work. No technical background required.
What you leave with
What you'll leave with
Practical ideas you can use back at work.
Cut the admin
Explore ways AI can reduce repetitive paperwork, emails and routine tasks.
Create better, faster
Use AI to develop content, communicate ideas and turn rough thinking into useful output.
Solve real business problems
Learn how to work with AI as a thinking and problem-solving tool — not simply a chatbot.
Put AI to work
Leave with practical tools, ideas and a clearer understanding of where AI can create value in your business.
Register free
Places limited · Free to attend
Thinking of sending someone from your team?
This isn't four hours learning prompts.
They'll return with practical ways to use AI for everyday work — from reducing admin and improving communication to solving problems and identifying new opportunities.
A morning out of the office. Ideas they can bring straight back into it.
Good to know
Frequently asked questions
No. The workshop is designed to be accessible whether you're already experimenting with AI or just getting started.
We acknowledge that Aboriginal and Torres Strait Islander peoples maintain a unique, unsevered and strong spiritual and cultural connection to land and waters, and practice language, lore and culture which enriches our lives and identity as a nation.
Secure your seat
Don't just hear about AI. Put it to work.
Spend a morning with two people working at the forefront of practical AI and innovation — and leave with ideas you can use back at work.
Thursday 10 September · 9am–1pm
Batavia Coast Conference Centre, Geraldton
Morning tea + networking lunch included